Marketing

Logos and Logistics

This week, we finalized the logo for a new, rising studio, Team NT Studios. This studio has been diligently working on major projects,...

Ads and Subtracts

Last week, we took a look into what goes into an advertising campaign. From the cost of individual ads, and plans, to the revenue gained,...

Cannibalistic Creations

The sales of games often share sections of the total market. This share is based on how many other games, like yours, are also being...

Target Personas

This week, we looked into the customers in the market, and determining which customers to target. To figure this out, it is best to...

Meeting the Metrics

A major part of any business plan, is looking at the cost of your project. From the salaries of your team, to the equipment you will...

Marketing Matters

In the third week of our adventures in marketing, we look into the different "themes" of marketing, and how they relate to each other....

Staying on Target

Continuing our adventure through the fields of Marketing, we enter week two. This week, I discussed narratives and visions, with the...

Through the Market

The UAT Experience- lessons learned through research and hard work.